You Are a "Creative Worker"

The mistake we make is assuming that this process of "unconscious cerebration" is reserved for writers, inven­tors and "creative workers." We are all creative workers, whether we are housewives working in a kitchen, school teachers, students, salesmen or businessmen. We all have the same "success mechanism" within us, and it will work in solving personal problems, running a business, or sell­ing goods, just as it will in writing a story or inventing. Bertrand Russell recommended that the same method he used in his writing be employed by his readers in solving their mundane personal problems. Dr. J. B. Rhine of Duke University has said that he is inclined to think that what we call "genius" is a process; a natural way in which the human mind works to solve any problem, but that we mistakenly apply the term "genius" only when the proc­ess is used to write a book or paint a picture.